Service Communication

As the topic of Customer Service moves from backroom to boardroom, organisations are starting to view it as a credible differentiator.  Whilst many of them only tend to communicate with their customers when they have fixed a customer service issue, not enough shout from the rooftops when they receive a complement.

Once a successful customer service improvement programme has been launched and implemented it’s important to let your customers know about it. These key audiences are likely to range from your staff and senior executives, to customers, suppliers and, in some cases, the media.

Regardless of the level of communication it is imperative to first develop a communications plan to ensure consistency in key messages and activity.

A well thought out and structured communications plan is essential to ensure that you know:

• What to say
• Who to say it to
• How to say it
• When to say it

 

How can Viewpoint help?

Viewpoint has worked with many organisations to help them design and deliver campaigns to communicate their customer service achievements. We have experience in producing: 

• Newsletter preparation and production
• Public Relations Campaigns
• Conferences
• Website content and design
• Brochure and Collateral Development

 

What will be delivered?

The main output of this phase is a concise communication plan outlining what you are going to say and to whom; how you are going to say it and when. Furthermore, the plan itself will have been partly implemented, if not completely delivered, and, on completion, you will be in a position to measure its impact on your key audiences.

 

For further information on Service Communication please click here to download a data sheet.